SocialCode

SocialCode is a leading digital agency specializing in software development, marketing, and media analytics. They deliver a premium, white-glove experience to Fortune 500 marketers, helping them connect seamlessly with customers across top social and digital platforms, including Facebook, Instagram, Twitter, Pinterest, Snapchat, and YouTube.

OBJECTIVES
Implement a short-term solution to improve the software’s information architecture and front-end UI, while refactoring the backend to align with a new Salesforce structure.

Present and define a long-term vision for a unified, personalized Customer Experience, tailored to core personas.

GOALS
• Create an end-to-end redesign with a short term and long term strategy.
• Optimize the Facebook campaign creation while not impeding day to day business
• Establish an alert and email notification system
• Present the long term vision for a unified Customer Experience based off our core personas

The Short Term Solution

The Current Data Model

The Proposed Data Model

This short-term solution significantly improved connectivity, enhanced tracking accuracy, and strengthened campaign consistency for budgets and flight dates, resulting in greater operational efficiency.

Develop an alert & email notification framework

The Long Term Vision

OBJECTIVE
Transform the current fragmented user flows into a cohesive, streamlined experience that tells a unified story around the user's core tasks, enhancing efficiency and engagement.

GOALS
• Create a vision deck that highlights key connections in a unified interface

• Focus on core experiences for the top three user personas throughout the product.