SocialCode

SocialCode was a leading digital agency specializing in software development, marketing, and media analytics. They provided a premium, white-glove experience to Fortune 500 marketers, helping them connect with customers across top social and digital platforms, including Facebook, Instagram, Twitter, Pinterest, Snapchat, and YouTube.

OBJECTIVES

Implement a short-term solution to improve the software’s information architecture and front-end UI, while refactoring the backend to align with a new Salesforce structure. Define a long-term vision for a unified, personalized customer experience tailored to core personas.

GOALS

Deliver an end-to-end redesign with clear short-term and long-term strategies.
Optimize Facebook campaign creation without disrupting day-to-day operations.
Establish an alert and email notification system to keep users informed.
Present a long-term vision for a unified customer experience based on core personas.

The Short Term Solution

Existing Data Model

Revised Data Model

This short-term solution significantly improved connectivity, enhanced tracking accuracy, and strengthened campaign consistency for budgets and flight dates, resulting in greater operational efficiency.

Develop an alert & email notification framework

The Long Term Vision

OBJECTIVE

Transform fragmented user flows into a cohesive, streamlined experience that supports core tasks and improves efficiency and engagement.

GOALS

Develop a vision deck that highlights key connections within a unified interface.
Prioritize core experiences for the top three user personas throughout the product.