Trove
Originally a division of Graham Holdings (formerly The Washington Post), Trove was a web and iOS app that connected readers to compelling stories across the internet. By combining a powerful algorithm with human curation, Trove enabled users to create personalized news feeds and share their selections with followers and others with similar interests.
OBJECTIVE
Enhance the user experience on mobile and desktop to attract and retain a broader audience, while introducing monetization opportunities—such as targeted ads, sponsored content, and premium subscriptions—without disrupting the existing experience.
GOALS
Redesign mobile and desktop experiences with a user-centered approach, focusing on intuitive navigation and visually engaging layouts.
Enhance social sharing through seamless integration with major social media platforms.
Implement monetization opportunities that align with user expectations and platform objectives.
Comment Threads & Notifications
OBJECTIVE
Streamline the UI for “New Comments” and comment threads to enable quicker reading and faster replies, improving overall usability and clarity. Introduce real-time alerts for activity within threads, along with one-off email notifications highlighting recommended or trending conversations, keeping users informed and encouraging engagement.
