Content Manager

OBJECTIVE
Develop an intuitive user-facing platform for Built In customers to filter articles by topics or submission dates as well as opt into ‘RoundUps” and featured content types that align with the company's hiring needs and brand awareness goals.

GOALS
• Enable seamless article questionnaire sharing with team members, eliminating the need for Salesforce account creation.

• Implement automated email notifications to provide customers with up to date submission status and estimated publication timelines.

Content Manager MVP: RoundUps

Browse

Search Roundups, review recommended interviewees, filter by specific topics and review the interview questions.

Join

Choose a RoundUp and invite a coworker to contribute by sending an email using the content manager tool or by generating a unique URL link for direct responses from the interviewee.

Submit

Review and submit your responses along with two-to-three images and wait for your Roundup to go live.

Share

To access live content and effectively share it across social media platforms, simply navigate to the History tab within Content Manager. From there, you can view all live content and download the Media Kit provided by Built In, which contains valuable assets for promotional purposes.

The Content Partnership Plan

GOALS
1) Implement a flexible calendar UI that empowers customers to easily plan a full year of Built In content, enhancing their ability to schedule and manage their content strategy with greater efficiency.

2) Streamline the creation of custom Partnership Plans for paid Built In customers, reducing internal time investment and ensuring a consistent, scalable process.

Right: The original Google Sheet template, which required manual updates.

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Content Manager 2.0

GOALS

Expand the Content Manager UI to support additional content types, while enhancing the information architecture to deliver a more seamless and intuitive user experience. Improve onboarding for new users and introduce notification and activity updates to drive engagement and usability.