LivingSocial: Gift Shop
With a high volume of day-to-day purchases centered on birthdays, holidays, and other gift-giving occasions, LivingSocial launched the Gift Shop vertical just in time for the holiday season. Designed for both desktop and mobile, Gift Shop offered a curated gift-giving experience, featuring a custom search “wizard” that helped users find presents for any occasion—from birthday gifts for dads and curated Mother’s Day collections to trending weekend deals and even a one-year anniversary for a dog.
OBJECTIVE
Design a flexible, comprehensive gift-browsing experience that allows users to explore holiday ideas, discover featured deals, and easily navigate filterable category pages.
GOALS
Deliver a seamless gift-browsing experience across desktop and native mobile apps, ensuring consistent functionality and engagement.
Optimize the platform for a search-first approach and a rich browsing experience, making it easy for users to discover gifts.
Support both physical and digital gifting options, providing flexibility to meet diverse user needs and occasions.
Highlight curated deals and seasonal offerings to increase user engagement and drive holiday sales.
Featured Placements & Customized Mega Menus
Customized Category pages
For the launch of the Gift Shop Vertical, twelve sub category, navigational items and collections were hand-picked and curated. To further customize the visual aesthetics of the individual pages we teamed up with the in-house photo team to schedule and produce engaging and eye-catching headers for each avenue of interest.
