The Best Places to Work

Built In’s Best Places to Work was an annual list recognizing top employers across cities in the United States. The rankings were generated algorithmically based on factors such as compensation, benefits, company culture, and opportunities for professional growth, making it a trusted resource for tech job seekers.

OBJECTIVE

Develop and implement a comprehensive visual branded campaign, including a distinctive logo, along with a flexible front-end interactive list and a back-end application tracker capable of seamless integration across various lists and locations.

GOALS

• Replatform company profiles from Drupal to a modern Golang and Vue.js stack to improve performance and scalability.

• Expand company profile content with additional tabs to better showcase benefits, culture, and growth opportunities.

• Enable a flexible, interactive list experience that could be reused across multiple Best Places to Work lists and locations.

• Support monetization by creating clear upsell opportunities while maintaining a seamless experience for companies of all sizes.

The original list started in Chicago, IL in 2016 and highlighted 100 of the best local companies to work for. Offering great benefits, culture and competitive salaries the annual report quickly became a success for both customers and users alike.

Brand + Expand

8

Local Markets in 2019

40

Total Lists in 2019

16

Local Markets in 2023

64

Total lists in 2023

Companies featured on the list received social templates and branded graphics to customize and promote their awards. The examples above highlight the unique designs and boost in brand awareness generated through the annual awards program. These marketing design initiatives were lead by Shannon Duke and Dianne Lombard.

Building a Flexible List UI

OBJECTIVE

Redesign an existing Drupal page into a flexible, card-based template for the Best Places to Work winning lists. The original long-form blog was transformed into a dedicated awards experience, improving SEO, enabling richer company details for easier comparison, and creating a centralized hub for award lists from previous years. The new design introduced an accessible dropdown and a left-rail list switcher, delivering a more intuitive and user-friendly browsing experience.

Customer Featured Enhancements

OBJECTIVE

Develop a customer-focused tracker that lets applicants easily check their eligibility, monitor remaining tasks, and view overall progress for their Best Places to Work application. The tracker ensures applicants are considered for all relevant featured lists, creating a transparent and user-friendly experience.